The perfect decades

The artistic resurgence

Lucagiordano
5 min readMay 12, 2020

The end of the twentieth century had great relevance in mass culture. So relevant that you can still follow the traces of those years, defined as “timeless” by those who lived them fully.

The Years
Those years were characterized by a strong artistic resurgence, high-level actors and mediocre instruments, packaged a final product capable of enthralling the crowds and leading them to imitate their idols of the show. A world with much less “Social Communication” and less technology.
This pushed people to be creative inventing new forms of communication for the masses; food for teenagers minds who grew up without the awareness that those faded colors, those music would be echoed after years, and that still resist in the most “Old School” houses.

Photo by Jeremy Yap on Unsplash

Cinema
From an artistic cinematographic point of view, Hollywood actors had to do a great job with very few means at their disposal. Analog cameras, disturbed audio and special effects very distant from today’s standards, assisted a very varied and interesting artistic picture.
Film stars walked along the catwalks of the city faded by light yellow and other questionable colors, in an attempt to foment new fashions in young people of the time. They sometimes were able to managing to thrill a growing youth like popular culture of that time. The actors were unaware that at the time, they were writing the story of the perfect decades.

Photo by Gregory Hayes on Unsplash

Music
The artists who intoned the melodies and soundtracks of that period are considered milestones in the history of music, true visionaries and innovators.
The innovation impetus borned with Elvis Presley, Ray Charles, continued by experimenting with more colorful sounds, many of which came from American popular culture. Also noteworthy is the great influence and drive of British or Scottish singers.
The stages were furrowed by great personalities who went to the most disparate extremes: studs and leather leggings, floral shirts, tight leggings and tank tops to show their best Freddie Mercury chests.

Photo by GRAS GRÜN on Unsplash

Drugs
A youth captured by such influences of important personalities, drifted towards an extremism, which has led today to destroy the noblest influences born with the great faces of the past.
Personalities who have written and invoked, more freedom in the uses and legalization of drugs, from the lightest to the most weighted. Among these, the new cocktails of stimulants and spirits invented by the Rolling Stones certainly stood out, among the pioneers in the use of stimulants and chemical drugs of various kinds.

Life in the houses
In the middle class houses of those who could afford it, there was certainly a color TV that gave the family the opportunity to gather around a space to watch the projected images on a screen, with very low resolutions, replacing radio broadcasts.
Certainly not everyone had the opportunity to buy a color TV for the family. Many houses in fact had two-color televisions, with even worse resolutions or sometimes they did not have their own television.
The vinyls were polpular in the houses, increasing the close relationship that existed between stars and the public itself.

The 90s
Following the strong increase in personalities in every area in the years mentioned above, we arrive at the last step of the twentieth century. The 90s were characterized by the experimental implementation of many new technologies compared to previous years; but not always new means better, this is confirmed by the 21st century except for some cases.
We want to mention the scientific progress of medicine and all other disciplines.

The influences
Like synthesizers in music field, advanced chipsets for today’s smartphones, the decrease in the cost of electronic equipment meant that technology could be available to everyone; favoring globalization and the Marx’s fetishism of goods. This led people to search for the latest technology to stay in the current trends.

Internet
One of the best inventions was Internet, which began its life as a computer network called ARPA (Advanced Rese Projects Agency), also known as ARPHANET, a project of the United States government, born in 1969.
The data journeys that allow us to be connected are huge lines of high-speed fiber optic cables, owned by telephone companies in their respective countries. Previously used to connect computer networks from several universities and research labs in the United States. The original purpose was to create a network that would allow two different university research computers to connect.
From a working and communicative point of view, this network has given much to the simplicity of research and response, without which the work would be stuck at a mediocre level of development.

Smartphones
Smartphone invention was the end of the interpersonal enhancement of relationships and, as mentioned above, the “artistic resurgence” of the 70/80 years. So a society at the height of its social perfection began its slow decline towards the automation of interpersonal relationships.

Conclusions
To date, it is a fact that ease of communication and its immediacy generate instant-use apps, such as meetings, which make non-verbal communication preferable to a physical approach.
A smartphone connected to some social media is within everyone’s reach, this disturbs the trail of common sense and purity of an old communicative, physical-verbal approach, that is, which seems light years away.

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